FROM THE FOUNDER
I built this because no one else did.
I spent four years thinking I was failing at stress.
I was running on startup adrenaline. Brutal night sweats hit out of nowhere. Waking at 2am drenched. Changing clothes. Sometimes sheets. Trying to function the next day on no sleep.
My doctor said cortisol. I believed her. I ordered moisture-wicking pajamas and powered through.
Three years later, after a cross-country move, a top women's health doctor offered me birth control. I knew that wasn't the answer. I'm IIN certified. I went deep into research, ran hormone panels every six months, saw four different doctors, tried every supplement. None of it landed.
Then I got pregnant. Had my baby. The night sweats came roaring back. That was the moment.
The nurse practitioner who finally listened looked at my labs and said: “Your hormones are not optimized for how you're living and functioning. We need to support your body instead of forcing you to push through.”
That sentence is the reason this volume exists.
MANIFESTOThe PHASE™ is the conversation
you should have been handed at 38.
Not had to fight for at 42.ERIKA HANAFIN AUSTRIA · 2026
CREDENTIALS
The receipts.
- ● IIN Certified Holistic Health Coach
- ● Founder of The PHASE™
- ● Founder of MOMumental Moments®
- ● 5x Acquisition CEO
- ● 2x Top 50 Women Leaders Virginia
- ● Publisher · MOMumental Reinvention (57K+ readers)
- ● Pepperdine SEC Advisory Board
PHILOSOPHY
What I will not do.
- ○ Tell you to find yourself again. (Wrong advice.)
- ○ Promise a quick-fix protocol. (Hormones are a relationship.)
- ○ Replace medical care. (I am not your doctor.)
- ○ Recommend products I do not personally use.
- ○ Gatekeep the lab list, the doctor script, or the decision tree.
KEEP GOING